The concept of Massthetics was never to be a clothing line, anyone can do that. It was to develop an insignia representative of a state of mind forged in the belief that to us, the gym is not a pastime; it is a way of life. We’re not just trying to superset a cable stack and get a pump, we’re trying to tear down our muscle fibers with heavy ass metal plates loaded onto a 45 lb barbell. When you throw on the logo, you’re not putting on a shirt to go exercise, you’re strapping on armor to go to fucking war. Nobody gives it to you, you have to take it.